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Renault: the R5, standard of the new French industry

2024-03-31 09:57:32

Countdown started. The immense setting, an oval arena covered with video walls, sends visuals of nature and Parisian buildings. 5, 4, 3, 2, 1, 0: here is the electric Renault 5! Two acid yellow models take to the stage, rolling this Monday morning to the tune of “Instant Crush” by Daft Punk. The legendary city car returns in a 100% electric version, unveiled as a world premiere at the Geneva Motor Show, in Switzerland. A pure electric, like we would talk about a thoroughbred. That is to say developed as such, from a clean sheet and a platform dedicated to battery cars.

The newcomer’s mission? Enter the electric market, which represents between 15 and 20% of new vehicle sales in France but which gains 5 points each year, to create a wind of madness on Renault sales. Its advantages ? The history it brings in its wake, the memories it stirs, its love rating in the collective imagination, in short.

#Renault #standard #French #industry

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