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Uniqlo launches new ‘Ines de la Fressange’ collection… Strengthening female collaboration lineup

Last month alone, three women’s clothing collaboration collections were launched.
Ines Collection proposes a natural ‘French chic’ style
Ines collection for spring and summer season will be released on the 5th

A women’s collaboration collection launched by Uniqlo this year. (Clockwise from left) Uniqlo: C, Comptoir des Cotonniers, Princess Tamtam, Ines de la Fressange.

Uniqlo is strengthening its women’s product lineup for this year’s spring and summer (S/S) season by continuously introducing collaborative collections that reflect the needs of female consumers.

Uniqlo announced on the 2nd that it will release the 2024 S/S season ‘Ines de la Fressange’ collection on the 5th.

Ines de la Preschange is a French-born fashion designer. She is considered a style icon for many women around the world with her natural, Parisian style. She is also a designer who redefined French chic. Her Uniqlo collaboration collection consists of basic French style items based on the philosophy of her designer Ines.

Uniqlo has presented a variety of collections that show a different side of its brand philosophy, LifeWear, through collaboration with leading designers and fashion brands. This year’s S/S season, a lot of effort is being put into women’s collections. Prior to this Ines de la Preschange collection, three collaborative collections were launched last month alone, including Uniqlo:C, Comptoir des Cotonniers, and Princess Tamtam.

In early March, the company launched the ‘Uniqlo On March 15th, the ‘Uniqlo:C Summer Collection’ was introduced with British fashion designer Clare Waight Keller. Based on the light and bright concept of ‘Lightness’, it captures the lively daily lives of busy women. She suggested layering items that are useful when the seasons change and light, clear silhouettes suitable for warmer weather. On the 22nd of last month, she launched the Comptoir des Cotonniers collection where you can experience simple and elegant French style. It features unique rich colors and a delicate and elegant French sensibility.

Kim Min-beom, Donga.com reporter mbkim@donga.com

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