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“Broadcasting companies are facing a ‘content production’ crisis due to the rapid advancement of OTT… “Regulations must be lifted”

Journalism Society ‘Sustainable… ‘ Academic conference
“There is a need for promotion measures considering the public interest of broadcasting companies.
“We need to ease the burden by easing the conditions for re-approval.”

Noh Chang-hee, head of the Digital Industry Policy Research Institute (left podium), who was a presenter at the academic conference ‘Exploring promotion measures for a sustainable private broadcasting ecosystem’ held in Gyeongju, Gyeongbuk on the 10th, hosted by the Journalism Society of Korea, is talking about ways to promote the media industry. From the left in the front row, Professor Dong-gyu Kim of Konkuk University, Professor Heung-seok Ko of Kunsan National University, Hee-kyung Kim, a researcher at the Media Future Institute, Professor Gyeong-woo Park of Dong-A University, Hang-jae Lee, head of the Digital Broadcasting Policy Division of the Ministry of Science and ICT, and Professor Hoon Lee of Kyung Hee University. Gyeongju = Reporter Yu Won-mo onemore@donga.com

In order to respond to the crisis in the domestic media industry caused by the spread of global online video services (OTT), it has been pointed out that improved regulations and active promotion policies for broadcasting companies, which are the central axis of Korean content industry production, are needed.

At the academic conference ‘Exploring Promotional Measures for a Sustainable Private Broadcasting Ecosystem’ held at the Hwabaek Convention Center in Gyeongju-si, Gyeongsangbuk-do on the 10th, hosted by the Korean Journalism Society, Noh Chang-hee, head of the Digital Industry Policy Research Institute, said, “The K-content industry has developed through continuous investment by legacy media such as broadcasting companies. “However, the situation is difficult due to market encroachment by global media companies,” he said. “If this trend is left unchecked, the content industry itself, which has raised the competitiveness of Korea’s soft power, may be in crisis.”

According to the ‘2022 Broadcasting Business Property Status’ announced by the Korea Communications Commission last year, domestic pay-TV video-on-demand (VOD) sales peaked at KRW 976.6 billion in 2018 and continued to decline, falling to KRW 690.5 billion in 2022. lost. Director Noh said, “Broadcasting companies are facing not only a decline in advertising, but also an encroachment on the broadcast program market due to the spread of OTT,” adding, “Considering the public interest of broadcasting, even if it is not as high as OTT, existing conditions such as minimizing excessively imposed conditions of the re-approval system, mandatory programming, and easing rigid deliberation, etc. “We need to improve our outdated regulations,” he pointed out.

Kim Hee-kyung, a researcher at the Media Future Research Institute, said, “Contents that require a huge amount of capital and have a high barrier to entry, such as dramas, variety, and culture, are ‘seed contents’ created in the broadcasting company market and form a circulation structure that is distributed through digital platforms and OTT. “It’s important because it exists,” he said. At the same time, he said, “In fields such as webtoons and web novels based on digital platforms, a system has been established in which creators receive opportunities to demonstrate their capabilities and receive appropriate compensation thanks to the government’s active scientific and computerization support.” He added, “Open policies for viewing information on YouTube and OTT, etc. “It is necessary to lay the foundation for the broadcasting content market to be able to make mid- to long-term plans with computerized and systematic information,” he advised.

Lee Hang-jae, head of the Digital Broadcasting Policy Division of the Ministry of Science and ICT, said, “We are pushing to expand the research and development (R&D) budget to enable broadcasters to utilize artificial intelligence (AI) and various software development technologies, as well as to foster broadcast production personnel and expand the facility budget.” “We will do our best to improve the system and secure the budget to reflect changes in the media market,” he said.


Gyeongju = Reporter Yu Won-mo onemore@donga.com

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