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Price, product quality, new services… Casino will have to invest heavily to get back on track

2024-03-29 17:14:37

Which ? Monoprix, the very chic, which was long described as the “nugget” of the group, Franprix and its solid urban network in Paris as in Île-de-France, Naturalia, the champion of eating well, without forgetting a very dense local network in rural or peri-urban areas — Spar, Vival, Sherpa, even Petit Casino. “In fact, if the group’s market share drops from 5.7 to 3.2%, all the brands with potential remain in the hands of the buyers,” underlines Gaëlle Le Floch, marketing director at Kantar Worldpanel. With, as a recurring asset, stores located in excellent city center locations.

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