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China’s Temu withdraws offer after controversy over use of customer data

2024-03-30 17:14:06

By Le Figaro with AFP

Published yesterday at 6:12 p.m., Updated yesterday at 6:14 p.m.

The press service reported that the program was also “temporarily canceled” in the United Kingdom. Florence Lo / REUTERS

This offer proposed by the Chinese e-commerce site consisted in France of “purchasing and using for life several personal data of its customers in exchange for money and vouchers”.

The Chinese e-commerce site Temu has withdrawn a promotional campaign in France and the United Kingdom after a controversy over the use of customer data, the company said on Saturday. This offer consisted in France of “purchase and use for life several personal data of its customers in exchange for money and vouchers”said the French daily on Saturday The Parisian.

This campaign, “launched in England more than a week ago, has been offering for a few days in France to benefit from a prize pool of at least 100 euros by downloading the application and clicking on a sponsorship link. Except that in passing, the beneficiary agreed to sell part of his personal data for life”writes the newspaper.

The Chinese group, claiming that “the program has been very successful in France, with many satisfied customers”said he decided to “temporarily delete” because of “misunderstandings about the extent of (its) use of customer information”in a message sent to AFP on Saturday, confirming information from Parisian.

And this, “although we only use usernames and profile pictures”, says a spokesperson in this message. The press service reported that the program was also “temporarily removed” in the United Kingdom with the aim of “optimize it based on customer feedback”but had not responded on Saturday afternoon to requests for details on the other countries possibly concerned.

“We are committed to making improvements to ensure clarity and an even better experience for everyone”he continues, ensuring that “Temu is committed to protecting the privacy of its customers”. “We do not and will not sell customer data”adds Temu in his text.

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